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On the eve of his 40th birthday just a few years back, Rich was a very different guy. Focused on career and family above all else, he had succumbed to middle age malaise. A classic couch potato fueling daily on junk food, Rich was 50-pounds overweight, depressed and on a crash course with chronic disease.

At that time, he could have never predicted that he would soon become a world-renown ultra-endurance athlete, motivational speaker, wellness advocate, #1 bestselling author and inspirational hero to a global audience of wellness seekers as a transformative example of courageous and healthy living.

But that’s exactly what happened.  A story that begins and ends when Rich decided to adopt a plant-based diet.

Energized by the power of plants, Rich resumed a fitness regime and went on to clock top finishes at the Ultraman World Championships, a 320-mile, 3-day double ironman-distance triathlon widely considered one of the most grueling endurance events on the planet. In 2010 – and at age 43 — Rich topped this feat and cemented his place in the pantheon of endurance greats when he was the first of two people to complete EPIC5 – a 703-mile adventure of well, epic proportions that entailed completing 5 ironman-distance triathlons on 5 separate Hawaiian Islands in under 7 days total.

Rich chronicles his journey in Finding Ultra: Rejecting Middle Age, Becoming One of the World’s Fittest Men, and Discovering Myself  — an inspirational memoir of epic plant-fueled athletic prowess which quickly became a #1 bestseller and to date has been translated into six foreign languages. Not only did this book completely change the way people think about diet, fitness, healthy lifestyle and elite athletic performance, it serves as a powerful example of the indelible power of the human spirit to face and overcome life obstacles as well as the ability that dwells within all of us to discover, unlock and unleash the best, most authentic version of ourselves.

In 2012 Rich launched the wildly popular Rich Roll Podcast, currently topping charts on iTunes. With over 3 million downloads since its launch just a year and a half ago, Rich is touching and changing the lives of a passionate devoted audience that spans the globe.

A graduate of Stanford University and Cornell Law School, Rich’s plant-fueled feats of boundary-pushing athleticism have been featured on CNN and in the pages of Men’s Journal, Men’s Health, Outside, Triathlete, VegNews, Sweat Equity, Chatelaine, The Los Angeles Times Sunday Magazine, The Huffington Post, Stanford Magazine, 3/GO Magazine, Sweat Equity and Men’s Fitness Magazine, which named Rich as one of 2009’s “25 Fittest Men in the World.”

Along with his wife Julie and four children, Rich resides Malibu Canyon outside of Los Angeles.  When he isn’t writing, podcasting, spending time with his family, you can find him lost on the remote trails of the Santa Monica Mountains.

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